SriBUILD organized a two-day Management Development Program (MDP) on “Storytelling”, focusing on its strategic role in business communication. Designed for corporate professionals, the sessions blended conceptual insights with hands-on learning.
Day 1 explored storytelling, scriptwriting, and research narratives. Dr. Manisha Shukla and Dr. Aparna guided participants through core storytelling elements, interactive exercises, and cinematic techniques adapted for organizational use.
Day 2 focused on strategic storytelling in business, led by Dr. Preeti Joshi and Dr. Manisha Shukla. Participants engaged in exercises around brand storytelling, leadership messaging, and client engagement.
The program provided a rich learning experience, reinforcing storytelling as a powerful tool for influence, engagement, and business impact.
