Brand Management
Brand Management Brand Management The program on Brand Management offers a comprehensive exploration of the strategies and methodologies that drive the creation and sustenance of powerful brands. Through analytical insights, strategic frameworks, and an understanding of market dynamics, this program equips participants with the technical prowess required to excel in the realm of brand marketing.By […]
e-CRM
e-CRM e-CRM In the digital realm, Electronic Customer Relationship Management (e-CRM) is pivotal for nurturing customer connections. Our specialized Management Development Program (MDP) on e-CRM delves into leveraging digital platforms for enhanced customer engagement. Through strategic insights and practical methods, this program empowers participants to excel in e-CRM, where technology meets customer interaction. On completion […]
Consumer Research
Consumer Research Consumer Research Peter Drucker said, ‘The aim of marketing is to know and understand the consumer so well, that the product or service sells itself.’ This principle inds embodiment through the practice of consumer research, materializing as the discipline of market research. For numerous enterprises, market research stands as the cornerstone of effective […]
Key Accounts Management
Key Accounts Management Key Accounts Management Key accounts refer to esteemed clients or enterprises that an organization oversees, yielding substantial profits through sustained and consistent business engagements over time. Exploring strategies and models to nurture such accounts and instill added value for the sake of fostering enduring business relationships becomes pivotal. This program undertakes a […]
Entrepreneurship Skill for New Age Entrepreneurs
Entrepreneurship Skill for New Age Entrepreneurs Entrepreneurship Skill for New Age Entrepreneurs Showcasing one’s ability to transform challenges into opportunities is a vital strategy to distinguish oneself in today’s iercely competitive business landscape. Despite inherent creativity in everyone, countless people and organizations unknowingly suppress it. However, fostering creativity is indispensable in developing an innovative framework […]
Negotiation Skills and Constructive Management
Negotiation Skills and Constructive Management Negotiation Skills and Constructive Management Within the framework of a business organization lies a complex ecosystem, characterized by a multitude of integral stakeholders. Amidst the ongoing operational processes, managers engage with a spectrum of entities including suppliers, distributors, customers, and employees. Throughout these interactions, disparities in viewpoints and objectives among […]
Organizational Effectiveness through Transactional Analysis
Organizational Effectiveness through Transactional Analysis Organizational Effectiveness through Transactional Analysis Human behavior is as complex as the composition of human body cell. Happiness, success, and mental health everything that any individual aspires and hopes for is deeply embedded in one’s personality. We normally don’t change our personalities but having an understanding of our personalities can […]
Indian Knowledge System
Indian Knowledge System Indian Knowledge System The cultural heritage and scriptures of India span an impressive history of approximately eight thousand years, comprising a reservoir of profound wisdom. Indian Philosophy, spirituality, science, art, culture, and narratives derived from the Upanishads bear substantial relevance to both managerial decision-making and comprehensive lifestyle philosophies. Within this context, the […]
Design Thinking
Design Thinking Design Thinking In today’s rapidly evolving businesses, organizations are recognizing the pivotal role that employee experience plays in driving productivity, innovation, and overall success. This course is a deepdive into the powerful methodology of design thinking, tailored specifically to transform how we approach and enhance the employee experience.Whether you are an HR professional […]
Creativity at Workspace
Creativity at Workspace Creativity at Workspace Showcasing one’s ability to transform challenges into opportunities is a vital strategy to distinguish oneself in today’s iercely competitive business landscape. Despite inherent creativity in everyone, countless people and organizations unknowingly suppress it. However, fostering creativity is indispensable in developing an innovative framework that can deliver superior services and […]