Digital Marketing and Analytics

With the markets emerging after the pandemic, the marketing industry is undergoing a rapid change as it adapts to new technology, trends and tastes. We now see how the new generation understands and uses the social media marketing for generating new leads, interacting with clients and fostering brand loyalty.
This program is designed to help individuals build the digital marketing skills and tactics needed to engage with 21st-century digital customers and drive customer acquisition across diverse digital marketing channels. The learners will acquire the skills of using modern digital marketing methods and tactics, as well as data-driven decision-making abilities, to develop integrated, customer-centric digital strategies for organic business growth.